Climate Memo 6 – Tangibility: Bring the Problem Home
The value of culturally informed science communication: “conclusions that your audience can identify with and come to on their own.”
Kathleen E. Russel
Katie is the communications assistant at the George Mason Center for Climate Change Communication and a seasonal field biologist. She has a B.S. from George Mason University in conservation biology and is pursuing science communication to bridge the gap between science and the public. Katie is an alumni of the Smithsonian-Mason School of Conservation at the Smithsonian Conservation Biology Institute in Front Royal, VA where she worked with exotic endangered ungulates. Hailing from St. Thomas, U.S. Virgin Islands, she hopes to one day use her skills to help protect the unique environments and improve quality of life in small island communities.-
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Climate Memo 5 – Tangibility: Build Hope Through Self-Efficacy
To combat overwhelming feelings, provide audiences ways to make positive impacts.
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Climate Memo 2 – Framing: Do the wave – Make Good Behavior Contagious
People are more likely to adopt new behaviors when they see others doing them and receiving social approval.
