Guess Who? Scientist Edition
“Effective science communication isn’t just about explaining research clearly—it also requires making expertise easier to recognize.”
Research
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A 2016 Call Answered: Revealing What Makes Science Stories Engaging
“there is no straightforward recipe for crafting an effective story […]. Storytelling remains an art, not a formula.”
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Near, Far, Wherever You Are? How Distance from Science Affects Perceptions
“… research that’s psychologically close tends to be viewed more positively, with less skepticism, and as more credible.”
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The echo chamber of social media: Are you interacting with others, or simply looking in a mirror?
“When users can actively shape what they see, such as on Reddit, they are actually less isolated. It’s platforms with hidden, unchangeable algorithms, like Facebook and Twitter (editor’s note: now X), that lock us into segregated bubbles.”
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Fear vs. Hope: What Really Works in COVID-19 Health Messaging?
Across 84 countries, loss-framed messages increased anxiety but provided little to no additional benefit in promoting COVID-19-protective attitudes and actions compared to gain-framed messages.
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Who Gets to Be Funny at Scientific Conferences? What 531 Talks Reveal
“Even though risks exist, humour should have a place in scientific presentations. All scientists, they argue, should be allowed to bring their authentic selves into professional spaces.”
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Scientists Are Respected but Not Trusted: Improving Science Communication through Trust
“Science communication works best when centered on teaching and sharing, rather than persuasion, particularly in sensitive topics like climate science.”
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Science Communication Sails to Svalbard: Insights from the SEES-2022 Expedition for Public Engagement in Arctic’s Climate Challenges
“…involving tourists in scientific projects with scientists can enhance tourists’ interest in Arctic climate change and strengthen science communication and outreach.
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Seconds to Misunderstanding: Who is Responsible for TikTok Science?
“Although scientific content creators often have a genuine connection to science, they sometimes, whether consciously or not, shift the burden of proof onto the viewer by simply failing to cite sources in their videos.”
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Climate Memo 7 – Tangibility: Amplify Your Message Through Trusted Voices
Finding the right person to deliver your message can boost its impact.
