Climate Memo 5 – Tangibility: Build Hope Through Self-Efficacy
To combat overwhelming feelings, provide audiences ways to make positive impacts.
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Chuckle, giggle, snicker, grin: let us delve the humour in
“…After all, what unites us more than the ability to laugh?”
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Getting hands-on with brain research in a suburban town: assessment of a science fair through structural barriers
Overcoming structural barriers by way of inclusive science communication.
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Climate Memo 4 – Framing: To Motivate Action, Speak to Audience Emotions
Emotional engagement—balancing hope and urgency, grounded in personal stories and clear action steps—is the key to transforming climate awareness into meaningful action.
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The rabbit hole and the way out: escaping YouTube’s conspiracy theory echo chamber
How forward facing social media, such as YouTube, can be a gateway for anti-scientific misinformation and conspiracy theories.
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Science with a spotlight: communicating climate mobility through science slams
Science on the stage can influence audience perceptions of climate mobility.
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Uncertain times, uncertain science: How the public views scientific uncertainty
Scientists break down uncertainty in subthemes to better understand and study public understanding of scientific uncertainty.
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Employing Educational Videos to Promote Exercise and Healthy Aging in Older Adults
A set of simple videos helped older adults feel empowered—not judged—to take charge of their health.
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“Trust me, I’m a doctor”: What makes people trust scientists
Altruism could influence public trust in scientists more than credentials.
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Community Engagement is Vital When Combating Scientific Misinformation
In the battle against misinformation, local leaders are a cornerstone to reaching historically marginalized communities.
