Climate Memo 4 – Framing: To Motivate Action, Speak to Audience Emotions
Emotional engagement—balancing hope and urgency, grounded in personal stories and clear action steps—is the key to transforming climate awareness into meaningful action.
Loujain Kiki
Loujain Kiki is a Program Officer at the International Center for Religious Diplomacy (ICRD), where she plays a pivotal role in researching and addressing interreligious dynamics. Her work focuses on understanding the root causes of conflict and developing effective peacebuilding initiatives. Holding a Bachelor of Arts in Business Administration and a post-graduate diploma in marketing from Damascus University, she is currently pursuing a Master’s degree in Communication at George Mason University, Virginia. Loujain’s graduate studies concentrate on Peace and Conflict Communication, Storytelling, and Migrants’ Identity Formation. Employing both quantitative and qualitative research methods, she is dedicated to addressing global challenges. She is also a Fellow at the Center for Women, Faith & Leadership (CWFL).-
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Climate Memo 3 – Framing: To Engage Your Audience, Speak Their “Moral Language”
Use messages that align with universal moral principles to bridge divides on climate change perceptions.
