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Sarah Ferguson
Sarah is a graduate student at the University of Wisconsin-Madison where she studies immunology and science communication. As an author on SciCommBItes, she hopes to summarize research that can help other science practioners effectively communicate their research to the public.
When she isn't puzzling over RNA seq data, Sarah enjoys letterpress printing, kayaking and befriending the neighborhood cats-
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Science in Action Films as the Blockbusters of SciComm
Rutgers’ “science in action” documentaries focus on making scientists relatable to increase audience engagement.
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Scientists want to get out of the lab and into public engagement
Scientists support public engagement, but need support from institutions to be effective.
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Does “good vibes only” make for effective COVID-19 communication?
Is it better to communicate losses or gains in scicomm? COVID-19 research shows that gain framing may be the better choice.
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Hanging up your “scientist hat” and adopting better language could increase science engagement
Presenting science as something to do rather than as an identity to inhabit could increase children’s participation in science activities.
