Climate Doom Sometimes Works: How Negativity Impacts Environmental Engagement
Tones of climate change messaging can potentially lead to increased engagement.
Double Trouble: Two Narratives in Ocean Science Communication
Researchers find that plastic pollution is often framed as a health issue with social responsibility in press releases, while ocean climate change is mostly portrayed as a sociopolitical issue.
Quid Pro Quo: Does Sharing Personal Details Encourage Audiences to Lend Their Trust?
Researchers who share personal details about themselves can increase the layperson’s perception of their benevolence and integrity.
Hey Siri, naming your detector might just improve your data: how anthropomorphizing technology can help keep citizen scientists engaged
Personifying technology used science improve the motivation of citizen scientists, as it can help participants feel more connected to research.
Exploring ‘Science’ as a Brand
Using Brand Concept Management to evaluate science communication and the brand of Science.
Inside the Symbiotic Partnership of Scientists and Journalists in Media Spotlight
Researchers categorized scientists into 4 distinct personas in their interactions with journalists.
You say Science Festival, I say Science Festivaaal
Science Festivals are great for science communication but it is important to recognize the differences and evaluate them with context.
Recipe for success of a science festival
Science Festivals can impact audiences by making sure to be personally relevant, accessible, and inte
Science you can feel – how authentic objects and hands-on museum exhibits impact learning
Science museum educators agree that touchable and authentic objects are important for engaging the public in science.
Distant Horizons: Understanding Climate Futures in Global Media Narratives
Cross-country analysis reveals how media portray climate futures, showing varying degrees of distance based on scenario types and evaluation