Exploring ‘Science’ as a Brand
Using Brand Concept Management to evaluate science communication and the brand of Science.
Inside the Symbiotic Partnership of Scientists and Journalists in Media Spotlight
Researchers categorized scientists into 4 distinct personas in their interactions with journalists.
You say Science Festival, I say Science Festivaaal
Science Festivals are great for science communication but it is important to recognize the differences and evaluate them with context.
Recipe for success of a science festival
Science Festivals can impact audiences by making sure to be personally relevant, accessible, and inte
Science you can feel – how authentic objects and hands-on museum exhibits impact learning
Science museum educators agree that touchable and authentic objects are important for engaging the public in science.
Distant Horizons: Understanding Climate Futures in Global Media Narratives
Cross-country analysis reveals how media portray climate futures, showing varying degrees of distance based on scenario types and evaluation
Want to know how to get better SciComm Youtube engagement? Like and Subscribe to find out!
Science YouTube videos that get more likes and are mobile phone friendly could reach more viewers.
Getting The Joke?
Vaccination and the pandemic don’t seem very funny, yet this study showed the unexpected ways humor enters into the debate surrounding both
Understanding the Divide: How Science Influencers Shape Science Perceptions
Science influencers rely on identity language to nurture their communities. But this language inadvertently polarizes science.
Stuck to your memory like gum on a shoe: How analogies can boost science education
The use of analogies in science education may be an effective tool for teaching complex and abstract science topics, if done correctly.