Exploring ‘Science’ as a Brand
Using Brand Concept Management to evaluate science communication and the brand of Science.
Sam Ridgeway
-
-
You say Science Festival, I say Science Festivaaal
Science Festivals are great for science communication but it is important to recognize the differences and evaluate them with context.
-
Recipe for success of a science festival
Science Festivals can impact audiences by making sure to be personally relevant, accessible, and inte
-
ZooTube – A Review of Zoos on YouTube
Zoos use YouTube for science communication and choose which animals and educational facts to include, whilst still being entertaining.
-
Should you do a Science Communication Masters?
Should you do a Science Communication Master’s? It’s a difficult question to answer and goes beyond just prospective students.
-
Putting Community back into SciComm
New science communication research gives tips for engagement and relationship building with communities.
