Climate Memo 6 – Tangibility: Bring the Problem Home
The value of culturally informed science communication: “conclusions that your audience can identify with and come to on their own.”
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Climate Memo 5 – Tangibility: Build Hope Through Self-Efficacy
To combat overwhelming feelings, provide audiences ways to make positive impacts.
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Climate Memo 4 – Framing: To Motivate Action, Speak to Audience Emotions
Emotional engagement—balancing hope and urgency, grounded in personal stories and clear action steps—is the key to transforming climate awareness into meaningful action.
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Climate Memo 3 – Framing: To Engage Your Audience, Speak Their “Moral Language”
Use messages that align with universal moral principles to bridge divides on climate change perceptions.
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Climate Memo 2 – Framing: Do the wave – Make Good Behavior Contagious
People are more likely to adopt new behaviors when they see others doing them and receiving social approval.
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Introducing the Climate Memos! Climate Memo 1 – Framing: Keep it Simple
SciCommBites is pleased to feature “Climate Memos.” This week: simple messages are effective messages..
