Climate Memo 2 – Framing: Do the wave – Make Good Behavior Contagious
People are more likely to adopt new behaviors when they see others doing them and receiving social approval.
People are more likely to adopt new behaviors when they see others doing them and receiving social approval.
When “small space gardens” actually refers to gardens in outer space, science communicators might not be presenting a critical enough view to audiences.
SciCommBites is pleased to feature “Climate Memos.” This week: simple messages are effective messages..
Researchers find that plastic pollution is often framed as a health issue with social responsibility in press releases, while ocean climate change is mostly portrayed as a sociopolitical issue.