Climate Memo 4 – Framing: To Motivate Action, Speak to Audience Emotions
Emotional engagement—balancing hope and urgency, grounded in personal stories and clear action steps—is the key to transforming climate awareness into meaningful action.
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The frame game: how to communicate research in a responsible manner
Framing research in socially responsible ways to minimize misunderstandings.
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Climate Memo 3 – Framing: To Engage Your Audience, Speak Their “Moral Language”
Use messages that align with universal moral principles to bridge divides on climate change perceptions.
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Climate Memo 2 – Framing: Do the wave – Make Good Behavior Contagious
People are more likely to adopt new behaviors when they see others doing them and receiving social approval.
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Space Food is the Future, At Least in the Media
When “small space gardens” actually refers to gardens in outer space, science communicators might not be presenting a critical enough view to audiences.
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Introducing the Climate Memos! Climate Memo 1 – Framing: Keep it Simple
SciCommBites is pleased to feature “Climate Memos.” This week: simple messages are effective messages..
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Double Trouble: Two Narratives in Ocean Science Communication
Researchers find that plastic pollution is often framed as a health issue with social responsibility in press releases, while ocean climate change is mostly portrayed as a sociopolitical issue.
