Researchers find that plastic pollution is often framed as a health issue with social responsibility in press releases, while ocean climate change is mostly portrayed as a sociopolitical issue.
Researchers who share personal details about themselves can increase the layperson’s perception of their benevolence and integrity.
Personifying technology used science improve the motivation of citizen scientists, as it can help participants feel more connected to research.
We are thrilled to announce our SciCommBites 2025 author teams. Posts will resume every Wednesday, starting next week!
SciCommBites took a brief hiatus from digesting science communication research. Now we’re back!
Using Brand Concept Management to evaluate science communication and the brand of Science.
Researchers categorized scientists into 4 distinct personas in their interactions with journalists.
Science Festivals are great for science communication but it is important to recognize the differences and evaluate them with context.
Science Festivals can impact audiences by making sure to be personally relevant, accessible, and inte
Science museum educators agree that touchable and authentic objects are important for engaging the public in science.
